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Peggy Pepper’s Emporium

July 6, 2016

About the Author: My name is Caitlin Lanning and I am a marketing intern for the Dr Pepper Museum. I am originally from right here in Waco, Texas, but am currently a junior at the University of Arkansas majoring in marketing!

With the grand opening of the new gallery, we are excited to announce new space for our gift shop. Along with a new location came a new name — Peggy Pepper’s Emporium. We have also added new merchandise to provide more variety, and we are adding more items all the time.


You might wonder where we came up with the name Peggy Pepper? Peggy Pepper, whose real name is Peggy Ellis, is a Dr Pepper advertisement icon. Before 1941 many faces appeared on Dr Pepper advertisements. However, in February 1941 the issue of News & Views was a different story. In this issue only one girl was featured,  Miss Pretty Peggy Pepper. This new character became a huge hit and was soon the star of every Dr Pepper advertisement, she even had her own comic strip featured in the Sunday comics.

Drink Dr Pepper, Energy Goes UP says Peggy PepperHer image began with a patriotic theme and soon changed to her demonstrating athletic activities such as playing tennis, diving, or cheering on a baseball player. Peggy was always featured in uniform and was known to be active, energetic, and full of life.

With bombing of pearl harbor on December 7, 1941  marketing techniques  began to change and the Dr Pepper company had to rethink ways to incorporate Peggy with the war efforts. In the February issue of News & Views Peggy was seen handing a Dr Pepper to a soldier in a jeep. These advertisements started to  set apart Dr Pepper and truly made them stand out in their patriotism.

Although the war was still in progress, the interest in Western films began to rise. Peggy quickly adapted to this shift of interest and was seen in the April 1942 issue of News & Views giving a Dr Pepper to a cowboy riding a horse. However, the Western theme began to diminish as did Pretty Peggy Pepper. The April issue of News & Views was her last appearance as the company decided to focus their attention on making the war efforts a priority in their ads.

Even though Peggy Pepper was retired fourteen months after her debut, her legacy still continues. Being not only a Dr Pepper icon, but also a national icon, we are honored to recognize her name here in our gift shop theme today.

You can see original Peggy Pepper artifacts throughout the exhibits in the Artesian Manufacturing and Bottling Company building, including several western items in our Dr Pepper’s Wild West exhibit.


Opening of the Emerson Holt- Ted Getterman Gallery

June 10, 2016

About the Author: My name is Caitlin Lanning and I am a marketing intern for the Dr Pepper Museum. I am originally from right here in Waco, Texas, but am currently a junior at the University of Arkansas majoring in marketing!

May 27th — a day that donors and staff of the museum along with Dr Pepper fans from all around had been looking forward to for quite some time now. On May 27th we opened the doors of the Emerson Holt- Ted Getterman Exhibit Gallery. This gallery includes not only five brand new exhibits, but also a new gift shop and a new space for the legendary soda fountain. All together adding up to over 10,000 square feet, the new exhibits expand on the history of the soft drink industry that we have told for many years.  You might wonder where we found all this new space? The gallery is located in the East Wing building (the building across the courtyard with the neon Dr Pepper sign).

Visitors enter the museum in the same place but receive an armband that is good throughout the entire day. This armband lets staff in the new building know you have paid for the day. After touring the museum you can travel across the courtyard towards the gift shop, soda fountain, and new gallery. Throughout the courtyard there are several historical objects and reader rails that tell you more about the history of the museum and these objects.  There is also important information to learn on the East Wing building before you enter the new gallery.

After coming through the courtyard you enter the Visitor Services Gallery that was a gift of the Cooper Foundation.  The famous soda fountain and gift shop – now named Frosty’s Soda Shop and Peggy Pepper’s Emporium – are the first spaces you run into upon entering. Through the red arch is the Emerson Holt – Ted Getterman Exhibit gallery, which is full of new exhibits, the first being the Treasures of the Dr Pepper Museum.

The Treasures of the Dr Pepper Museum:


We turned this historic vault (staff hid here during the 1953 tornado) into a showroom of the most valuable and rare pieces the museum has to offer. Pieces in this exhibit include: 1907 art plates, 1900 Dr Pepper pin trays, 1930s Seltzer bottles, and even a 1940 Orange Crush oil painting done by famous artist Gillette A. Elvgren.  Before entering the vault through the original double brick walls, there is a short video explaining why people begin collecting and how museums acquire some of these items. You then exit the exhibit through the original vault door and proceed down the donor hallway into the rest of the gallery.

The Liquid Laboratory:


When it comes down to it, sodas are all about science. Take Dr Pepper for an example, it is made up of a total of 23 different flavors.  Throughout the day (showings at 11:30, 1:30, and 3) there are guided demonstrations by a trained staff member in the Liquid Lab.  These demonstrations feature soda pop science, cooking with Dr Pepper, and various science experiments. This is a great interactive family experience!

Holt Beverage Co. 7UP Bottling Line:


Many people wish to see a bottling line when coming to the museum and we are so excited to now be able to tell the story of the Holt Beverage Company. This display shows an unique insight on how the bottling process works. The gallery’s main attraction shows a mock 7Up bottling line that runs periodically throughout the day. In front of the display are step by step explanations of each process.

Dr Pepper on Wheels:


Trains, trucks, wagons, and various other modern day delivery methods play a huge part in the rise of soft drinks. Without transportation you would still have to go to the corner drug store here in Waco to have a Dr Pepper.  Some of the most popular historic items such as the delivery truck and beverage wagon have been restored and placed in their new home in the museum. Other promotional tools used such as bicycles, toy cars, skateboards, and go karts are also on display. There are several new interactive areas offered in the new exhibit including a stunning train set built by train designer Holt Getterman, a pinewood derby track, and even a kid-sized replica of the delivery truck.

The Big Red Story:


What many people don’t know is that Big Red was also invented right here in Waco!  The delicious red drink is currently available in 43 states.  On display is the story of how Big Red was started, the production process, and how they are continuing to expand the brand. Along the wall there are stations where you can experience some of the smells that make up Big Red as well as other surprising interesting smells (hehe).

This expansion has been over 10 years in the making and we are so excited to finally get to share it with the public.  We expect this summer to be especially busy because of our new spaces as well as the growth the Downtown Waco area has experienced recently.  Now is the time to come to Waco!




Collector Spotlight: Stan Sanders

March 3, 2016

It has become a tradition to feature a collector who is a member of the 10-2-4 Collectors Club in the Museum’s elevator lobby exhibit space.  The exhibit is installed just in time for the 10-2-4 Collectors Club Convention, which takes place in Waco every year, and is left in place until time for the next convention.


A native Texan, Sanders caught the collecting bug as a kid with baseball cards and Army men.  As an adult, his collecting evolved into a passion for antique cars, Texaco car banks and airplanes, Wild Turkey decanters, soft drink memorabilia, and oil and gas items in general.  His most beloved item was a 1957 Chevrolet of which he still has fond memories.  Today he stores most of his collection in his shop and game room.

His soft drink collection includes a variety of brands, but mainly consists of Dr Pepper.  His first Dr Pepper item was a 1960 bottle that he found at an antique store.  Today his Dr Pepper collection consists of bottles, carriers, and signs.

His favorite Dr Pepper piece is a small bronze statue of Bill Kloster, who owned and operated the Dublin Dr Pepper bottling plant for many years.  The piece is known as Sweet Inspiration and he acquired the piece through eBay.

His most unusual piece is three-sided motorized sign that rotates.  Each side has a different image on it that can be viewed as the sign rotates.  He bought the sign from another Dr Pepper collector.

Sanders is a member of the 10-2-4 Collectors Club and he enjoys swapping stories and Dr Pepper items with his fellow collectors.  He had this to offer to anyone who is interested in beginning their own collection:  “Buy what you like and purchase the best you can afford.  Start small and build your collection over time.”

For more information about becoming a member of the 10-2-4 Collectors Club and attending the annual convention, visit the Facebook Event Page.

Giving Tuesday – A Day of Thanksgiving

November 11, 2015

Giving Tuesday at the Dr Pepper MuseumHave you noticed that sometimes in the rush of the holiday madness, the real reason for Thanksgiving is lost, or at least pushed to the background? With the commercial push for Black Friday, Small Business Saturday, and Cyber Monday, showing our thanks for the non-profits that make life better in our communities seems to be relegated to out of sight, out of mind.

This is the reason that Giving Tuesday was started. This year it is the Tuesday after Thanksgiving – December 1, 2015 – and we encourage everyone to take a moment to remember those charities that serve the community every day and depend on outside support to survive. This is the first year that The Dr Pepper Museum and Free Enterprise Institute is a partner in Giving Tuesday. We have established a goal of $6,000 to be raised, and set up a special online giving page to make it easier for our supporters.

A portion of our goal is $3,500 to provide our new Mobile Outreach Programs to 10 Title I schools at no charge. The Free Enterprise Institute developed three new programs to teach free enterprise at the elementary level. The first program uses the invention of Dr Pepper and the Waco economy in 1885 as a model of free enterprise economics. The second looks at business models that recycle post-consumer waste into new products. The third deals with inventions and the industries created by new products or ideas.

Title I schools receive financial assistance from the government because they serve a high number of children from low-income families in an effort to ensure that all children meet challenging state and local academic standards (for more information about Title I schools, visit the US Department of Education website). Our outreach programs are designed to engage students in learning free enterprise and entrepreneurial concepts, which teach valuable lessons about success and improving their community through hard work and determination.

With the increased cost of providing summer programming, we have seen our attendance fall over the last several years. Parents have cited the increase in price as a primary factor in their decision to not enroll their children in camp. An additional $1,500 is needed to offer scholarships to 10 children who otherwise could not afford to attend our summer camp programs. Dr Pepper Museum Summer Camp offers a fun look at science-based experiments, free enterprise education, hands on soda fountain fun, and interactive historical activities.

The last $1,000 is needed to purchase special storage materials to safeguard archive items from deterioration. The torrential rains this summer and fall exposed problems with a 62-year-old roof that are being addressed, but the expenses and projects associated with the protection of the collection and archives are ongoing.

The staff and board members of the Dr Pepper Museum and Free Enterprise Institute are so thankful for the support of donors, visitors, and volunteers in Waco and beyond.  We want to help enrich the community in better, different ways every year, and appreciate your continued recognition as a vital part of Waco and soft drink history.  Participating in Giving Tuesday is a way to recognize key needs in our organization and serve people in Waco and the surrounding areas; thank you in advance for your gift towards our Giving Tuesday goal.

Visit the Dr Pepper Museum Giving Tuesday Page

I Scream, You Scream, We all Scream for Ice Cream!

July 24, 2015

Here in Texas, we all love to scoop up a nice bowl of ice cream or pile it high on a cone to cool down during the frequently 100°+ summer days. With Blue Bell still on recall for the summer, many of us in Waco and all across Texas have sought out alternatives to the preferred creamery of the South, though finding a replacement is extremely difficult. So just what are you to do when you’ve tried a plethora of frozen confections, yet they all manage to fall short? Make your own ice cream, of course! There are several perks to making your own ice cream: you can control the consistency and the sweetness, you can make any flavor your heart desires, it’s a great summertime science lesson, and it’s just plain fun. Here at the Dr Pepper Museum, we’ve tested out a few methods and recipes to find the best way to make our own homemade ice cream, (which we will be serving up Saturday, July 25th from 1-3PM) and we’d love to share our findings!

Every ice cream mixturIMG_1925e needs a good base. Many homemade ice cream adventurers swear by an egg custard method, which can be messy and time consuming, but does yield a slightly creamier texture. If you’re aiming to impress with your culinary prowess, the egg custard may be right up your alley, but when looking for a fun and tasty treat to make with ease, a Philadelphia style base is simple and delicious. All you need to make about two quarts of ice cream is 6 cups of whole white milk, and 2 14-oz cans of sweetened condensed milk. Whole milk is important! It has the most fat content, around 3.25%, and is homogenized (the fat molecules are evenly distributed, so they don’t separate to the top). As you mix the ice cream, the fat clusters break up and air pockets are created, giving the ice cream its smooth texture. That’s why low- or no-fat ice creams don’t taste nearly as good as the fatty stuff.

As for flavoring, if you have a syrup you’d like to add, such as a soda syrup, vanilla extract, fresh fruit juice, or even a coffee syrup, just add it into the milk and condensed milk base to taste, and stir it together. For a flavor where you don’t have a liquid on hand to pour straight in, there is a solution! Say you wanted to make a buttered popcorn flavor. Just make the base normally, then pour it into a pot on medium heat. While waiting for the base to warm up, pop the bag of popcorn, and mix in the popcorn as it dissolves a little into the base. Stir frequently, and heat the base until there are small bubbles forming, but do not let the mixture boil.

Pour the mixture (with the popcorn still inIMG_1919 it to infuse the flavor even more) into a refrigerator-safe container, let it cool with the lid off, then place it in the fridge for at least 3 hours. This is also important for the texture of the ice cream. If the mixture starts out at room temperature when you put it into the maker, it takes longer to freeze and creates large ice crystals, which disrupt the creaminess. But if the mixture is already chilled it will freeze more quickly in the maker, and produce smaller crystals. When your 3 hours are up, remove the mixture from the fridge, and strain out any of the chunky bits left.

Now, if you have an ice cream maker, pour the strained mix into the canister and follow the manufacturer’s instructions, usually involving ice and salt. But what to do if you don’t have an ice cream maker on hand?


Take a quart sized zip-top plastic baggie and fill it a little over halfway with the mixture. Place the quart bag into a gallon sized zip-top baggie filled with ice and rock salt and get to shakin’! Shake it for 15-30 minutes or until it starts to thicken up. If the bag is too cold to hold with bare hands, try wearing gloves, or rig up a contraption with tupperware containers that will allow you to roll it around on the floor.

After you have sufficiently mixed up your ice cream, place it in back in the cleaned refrigerator safe container, and place it in the freezer for another 3 hours, or until frozen to the desired consistency. So why salt with the ice? It’s actually for the same reason you put salt on ice when it snows. It lowers the freezing temperature of the ice, so that it won’t freeze as quickly. The ice cream only needs to be a little under 32°F to freeze, but if it reaches that point too quickly, or goes too far below, the consistency and texture won’t be quite what you want in the perfect ice cream.

After reading this novel, it’s time to take a break and make your own sweet treat, or come out to the museum and get a sample for yourself! Here’s a condensed version of the recipe that might be a little easier to follow:

Screen Shot 2015-07-24 at 9.27.10 AM



The Dr Pepper Museum is located at 300 S. 5th Street in downtown Waco. During the spring and summer, the Museum is open Monday through Saturday from 10:00 AM until 5:00 PM and Sunday from Noon until 5:00 PM, last ticket sold at 4:15. During the fall and winter, the museum is closed on Mondays; other days remain the same.  For more information, visit us on the web at To purchase your own Dr Pepper memorabilia, visit the Museum’s online gift shop.


Celebrating the Ice Cream Soda

June 18, 2015

Soda Fountain logo 2Coming up on Saturday, June 20 is a uniquely American holiday – National Ice Cream Soda Day!  Because this sweet treat has its roots in the soda fountain just like Dr Pepper, we’ll be celebrating it around here this weekend.

Your first question probably is what is an ice cream soda exactly?  It is soda water, syrup, and a scoop of ice cream.  Sounds delicious, doesn’t it?  Will Rogers called them “the finest thing that you have ever tasted in all your life.”

top view of a chocolate ice cream soda

It developed out of a uniquely American institution, the soda fountain.  Harper’s Weekly November 21, 1891 issue declared, “Soda water is an American drink.  It is as essentially American as porter, Rhine wine, and claret are distinctly English, German, and French.  The millionaire may drink champagne while the poor man drinks beer, but they both drink soda water.”  By 1895 there were more than 50,000 soda fountains in the United States and virtually every one of them was serving ice cream soda.  With more than sixty syrup flavors available, there was a taste to satisfy every taste bud.

Before the 1890s, the ice cream soda was made with sweet cream instead of ice cream.  Today this type of soda would be kin to the Italian cream soda, a French Soda or cremosa. Three people claim to have invented the ice cream soda.

Up first as a possible inventor is Fred Sanders. He substituted ice cream for sweet cream on a hot day in Detroit when the sweet cream kept turning sour due to the heat.  He romanticized the story this way.  A newlywed couple came in looking for a refreshing treat.  Due to the heat, the sweet cream was sour, so Sanders substituted ice cream in their order.  They returned several times always asking for the same thing.  Eventually they brought friends and asked for the same sweet concoction.  Word spread around Detroit about the ice cream soda. The good citizens of Detroit then spread the word of the new ice cream treat around the country.

Next up is Philip Mohr who lived in Elizabeth, New Jersey.  He had several clients who commuted to New York City for work.  One of those commuters who was a regular complained that the soda water just wasn’t cold enough.  Mohr decided one day to try ice cream in his sarsaparilla soda and liked it.  His employees liked it.  He offered it to his customer.  He loved it and brought friends to try it.  Mohr then began advertising his new ice cream soda with a sign outside and got more even more interest in it.  Mohr credited its popularity to his high quality ice cream.

Another potential inventor is Robert McCay Green, Sr from Philadelphia.  He is most often cited as the inventor and had some documentation of this new treat’s development.  He was a food vendor at the fiftieth anniversary celebration of the Franklin Institute in Philadelphia in 1874.  He served sweet cream sodas until he ran out of sweet cream.  He quickly bought ice cream and planned to let it melt, but demand forced him to add the ice cream to the soda water.  A lesser known version of his story that might actually be a bit more plausible says he sold soda fountains and heard about centennial.  He arranged for a space to display a new elaborate soda fountain, but had to use an older simpler one when his supplier withdrew.  A competitor had a showier piece and Green had to be convinced to stay in the exhibition by the committee and friends several times.  He hit upon the idea of combining soda water and ice cream to create something new and showy.  He used vanilla ice cream and 16 different flavors.  Business only totaled $8 the first day.  He offered them free to a few people the following day.  He also offered uncirculated money as change.  Receipts went to $200 per day before the event closed.

side view of chocolate ice cream sodaDespite its popularity with hot thirsty patrons, the ice cream soda was not well-received by soda fountain managers.  It took longer to make. It required more equipment in order to keep the ice cream frozen.  Its ingredients cost more, so it was more costly to make.  Plus patrons that ordered it stayed longer, taking up precious space at the soda fountain.  The goal of soda fountains at this time was to get people in and out, but if they ordered an ice cream soda they were more likely to linger, savoring each and every drop of cold creamy ice cream.  Some fountain managers went as far as refusing to serve them unless there were empty seats in the fountain.

But people still asked for this popular treat in droves.  The flavors were almost endless – anise, apple, apricot, banana, birch beer, blackberry, blood orange, Catawba, celery, champagne cider, cherry, chocolate, cinnamon, cognac, concord grape, coriander, crabapple, cranberry, cream soda, crushed violets, currant, egg chocolate, egg phosphate, ginger, ginger ale, gooseberry, grape, green gage, grenadine, horehound, java, lemon lime, maple, mead, mint julep, mocha, mulberry, nutmeg, orange, orris root, peach, peach almond, peach cider, pear cider, peppermint, pineapple, pistachio, plum, quince, raspberry, raspberry cider, raspberry vinegar, root beer, rose, sarsaparilla, strawberry, Valencia orange, vanilla, walnut cream, wild cherry, and wintergreen.  Which one would have been your favorite?

These days, there are still many delicious variations of the original ice cream soda, including root beer floats, Boston coolers, and pink cows. To celebrate National Ice Cream Soda Day, all you need is soda, a few scoops of ice cream, and a straw!  Even better come in and have one made for you at the Dr Pepper Museum soda fountain.


The Dr Pepper Museum is located at 300 S. 5th Street in downtown Waco. During the spring and summer, the Museum is open Monday through Saturday from 10:00 AM until 5:00 PM and Sunday from Noon until 5:00 PM, last ticket sold at 4:15. During the fall and winter, the museum is closed on Mondays; other days remain the same.  For more information, visit us on the web at To purchase your own Dr Pepper memorabilia, visit the Museum’s online gift shop.

The Bubbly Penafiel

June 2, 2015

photograph of a Penafiel signToday, we are going to take a slight excursion from looking at our normal topics of soda and Dr Pepper related items and venture to look at a sparkling water created south of the border.  Peñafiel is Mexico’s top sparkling water and is now owned by Dr Pepper Snapple Group but not too long ago, this popular drink was only available in Mexico.

Peñafiel got its start in humble origins.  It was created by the Peñafiel family in Tehuacan, Puebla, Mexico in 1948 and first bottled in San Nicholas, Tetitzintla.  In little over a decade, Peñafiel had expanded into Mexico at large.

Peñafiel was acquired by Cadbury Schweppes in 1992.  While under Cadbury Schweppes, the brand grew with an increased line of products and innovative packaging.  Peñafiel Twist, fruit-flavored mineral water that contains 75% fewer calories than traditional soft drinks, was introduced in 2003 with Peñafiel Naturel, a drink with no artificial sweeteners that still offers around 75% fewer calories than traditional soft drinks, following the next year.

photograph of a Manzana Penafiel canToday, Peñafiel is part of the Dr Pepper Snapple Group, and the product line holds a variety of choices.  From sparkling water to limeade, there are a variety of flavor choices depending on what you are searching for.  Some, like the sparkling water, limeade and Twist, are more classified under the water category while products, like Fresa and Mandarina, are seen to be more in line with traditional soft drinks.  Through the product line expansion, Peñafiel has really grown from its humble origins to become become known internationally  .  Although a large portion of sales of Peñafiel come from Mexico, Dr Pepper Snapple Group is dedicated to furthering the product line and expanding the consumer base for this unique product.photograph of a Penafiel bottle

photograph of a Penafiel bottle









The Dr Pepper Museum is located at 300 S. 5th Street in downtown Waco. During the spring and summer, the Museum is open Monday through Saturday from 10:00 AM until 5:00 PM and Sunday from Noon until 5:00 PM, last ticket sold at 4:15. During the fall and winter, the museum is closed on Mondays; other days remain the same.  For more information, visit us on the web at To purchase your own Dr Pepper memorabilia, visit the Museum’s online gift shop.